Marketing to the Entitled Consumer

Marketing to the Entitled Consumer : How to Turn Unreasonable Expectations into Lasting Relationships

3.81 (16 ratings by Goodreads)
By (author)  , By (author) 

Free delivery worldwide

Available. Expected delivery to the United States in 6-11 business days.

Not ordering to the United States? Click here.



Marketers face a paradox. Consumers expect your brand to know everything about the--who they are, what they want, and why--and to deliver it at the exact moment they need it. But ad saturation and inbox clutter make them resent everything marketers do. In this environment, traditional approaches just

won't cut it. Marketing to these entitled consumers demands a new strategy: consumer-first marketing. And this book, featuring a foreword by NFL Hall of Famer Steve Young, is the first to lay out how to do it.

Based on focus groups and surveys with 7,000 consumers, combined with the authors' experience with hundreds of brands, Marketing to the Entitled Consumer shows you everything you need to apply consumer-first marketing in your organization.
show more

Product details

  • Hardback | 304 pages
  • 157.48 x 231.14 x 25.4mm | 624g
  • United Kingdom
  • English
  • 1684015596
  • 9781684015597
  • 2,562,651

Review quote

"In Marketing to the Entitled Consumer, Frankland and Worth define how to do marketing that puts the consumer first. I've learned just how powerful that can be in building INDOCHINO. If you want to market in a way that creates long-term, valuable customer relationships, move this book to the top of your reading list." -- Drew Green "CEO, INDOCHINO"
show more

Rating details

16 ratings
3.81 out of 5 stars
5 38% (6)
4 31% (5)
3 12% (2)
2 12% (2)
1 6% (1)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X