Marketing En Internet - Edicion 2006
Explores the impact of e-marketing, ten ways new markets differ from the past, what Customer Relationship Management (CRM) and Customer Experience Management (CEM) really mean, and how a firm can begin an Internet-based operation.
- Paperback | 320 pages
- 119.4 x 200.7 x 17.8mm | 317.52g
- 22 Jun 2006
- Anaya Publishers
- United States
- New edition