Marketing En Internet - Edicion 2006

Marketing En Internet - Edicion 2006

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Description

Explores the impact of e-marketing, ten ways new markets differ from the past, what Customer Relationship Management (CRM) and Customer Experience Management (CEM) really mean, and how a firm can begin an Internet-based operation.
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Product details

  • Paperback | 320 pages
  • 119.4 x 200.7 x 17.8mm | 317.52g
  • United States
  • Spanish
  • New edition
  • 8441519404
  • 9788441519404