The Marketing Director's Handbook 2020

The Marketing Director's Handbook 2020 : Volumes 1 and 2

By (author)  , By (author) 

Free delivery worldwide

Available. Dispatched from the UK in 2 business days


When will my order arrive?

Available. Expected delivery to the United States in 6-11 business days.


Not ordering to the United States? Click here.

Description

This edition of The Marketing Director's Handbook combines volume 1 (hardback) and new volume 2 (paperback). Both works fit together like jigsaw pieces, and together they are the only practical guide to managing a marketing function. They contain practical advice and strategies to enhance the profitable growth and value of businesses. It is designed for business owners, directors and both aspiring and practicing marketers to help them undertake key marketing activities, and attract and retain customers. It is concise, easy-to-read, and easy to refer to time and time again. The new digital volume brings readers bang up-to-date on the digital age and is invaluable to help businesses survive through, and thrive beyond the C-19 lock-down.
show more

Product details

  • Mixed media product | 476 pages
  • 171 x 246 x 37mm | 1,016g
  • Marloq, United Kingdom
  • English
  • 100 black and white figures/images
  • 095588604X
  • 9780955886041