Marketing Channels : Infomercials and the Future of Televised Marketing
Infocomercials, (programme-length commercials), are the latest wave in US televised marketing. They use "chat show" formats to sell everything from diet and exercise programmes to cosmetics and household cleaning products. Part information and all commercial, they provide marketers with a new vehicle for reaching and persuading customers. This text, devoted to the infocomercial phenomenon, gives insider advice on how to capitalize on the new marketing opportunities presented by the dawn of a 500-channel television age, showing how to become a player and use this medium to its fullest.
- Hardback | 256 pages
- 159.3 x 235.7 x 30.5mm | 736.52g
- 02 Jan 1994
- PEARSON HIGHER EDUCATION
- New York, United States