Marketing Channels

Marketing Channels

3.25 (4 ratings by Goodreads)
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Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
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Product details

  • Book | 696 pages
  • 205.74 x 256.54 x 33.02mm | 1,338.09g
  • South-Western
  • Mason, OH, United States
  • English
  • Revised
  • 8th Revised edition
  • Illustrations, unspecified
  • 0324316984
  • 9780324316988
  • 1,578,887

Review quote

"The material is well organized and is well written with a very logical flow. I do not have to 'decipher' what the author is trying to say. I could quickly and easily read it and build a lecture around it." -- Stephanie Bibb, Chicago State University "The content is exactly on target and follows a logical, organized flow - the primary reasons for adopting this text." -- Jeffrey Hittler, Indiana University
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Rating details

4 ratings
3.25 out of 5 stars
5 25% (1)
4 25% (1)
3 25% (1)
2 0% (0)
1 25% (1)
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