Market-Based Management : Strategies for Growing Customer Value and Profitability
Using an applied approach that focuses on market orientation, marketing strategy and market-based management, this book features coverage of the fundamental need for businesses to attract, satisfy and retain customers. It examines market-driven strategy, customer satisfaction and profitable growth. It emphasizes market-based management with a focus on the linkages between marketing strategy and profitability, cash flow and shareholder value.
- Paperback | 424 pages
- 175.26 x 231.14 x 22.86mm | 635.03g
- 27 Dec 1996
- Pearson Education (US)
- United States
Table of contents
Part 1 Market-orientation and profitable growth: market-orientation and profitability; market-based management. Part 2 Market inputs to strategy development: market vision; definition and demand; customer benefits and value creation; market segmentation and segment strategies; competitive position and sources of advantage. Part 3 Market-driven strategies for profitable growth: market entry and development strategies; market expansion and growth strategies; mature market penetration and defensive strategies; harvesting and declining market strategies. Part 4 Implementation, planning and preformance: strategy implementation and Performance metrics: strategic market planning and performance. Appendices: assessing your marketing IQ; communicating your strategy and profit impact in two stages; building action plans for strategy implementation.