Market-based Management

Market-based Management : Strategies for Growing Customer Value and Profitability

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  • Paperback
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Description

Using an applied approach that focuses on market orientation, marketing strategy and market-based management, this book features coverage of the fundamental need for businesses to attract, satisfy and retain customers. It examines market-driven strategy, customer satisfaction and profitable growth. It emphasizes market-based management with a focus on the linkages between marketing strategy and profitability, cash flow and shareholder value.show more

Product details

  • Paperback | 424 pages
  • 175.26 x 231.14 x 22.86mm | 635.03g
  • Pearson Education (US)
  • Upper Saddle River, United States
  • Illustrations, port.
  • 0131064851
  • 9780131064850

Table of contents

Part 1 Market-orientation and profitable growth: market-orientation and profitability; market-based management. Part 2 Market inputs to strategy development: market vision; definition and demand; customer benefits and value creation; market segmentation and segment strategies; competitive position and sources of advantage. Part 3 Market-driven strategies for profitable growth: market entry and development strategies; market expansion and growth strategies; mature market penetration and defensive strategies; harvesting and declining market strategies. Part 4 Implementation, planning and preformance: strategy implementation and Performance metrics: strategic market planning and performance. Appendices: assessing your marketing IQ; communicating your strategy and profit impact in two stages; building action plans for strategy implementation.show more

Rating details

16 ratings
4 out of 5 stars
5 38% (6)
4 38% (6)
3 12% (2)
2 12% (2)
1 0% (0)
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