Market-Based Management

Market-Based Management : Strategies for Growing Customer Value and Profitability

3.64 (88 ratings by Goodreads)
  • Paperback
By (author) 

List price: US$64.99

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks


Using an applied approach that focuses on market orientation, marketing strategy and market-based management, this book features coverage of the fundamental need for businesses to attract, satisfy and retain customers. It examines market-driven strategy, customer satisfaction and profitable growth. It emphasizes market-based management with a focus on the linkages between marketing strategy and profitability, cash flow and shareholder value.
show more

Product details

  • Paperback | 424 pages
  • 175.26 x 231.14 x 22.86mm | 635.03g
  • Pearson
  • United States
  • 0131064851
  • 9780131064850

Table of contents

Part 1 Market-orientation and profitable growth: market-orientation and profitability; market-based management. Part 2 Market inputs to strategy development: market vision; definition and demand; customer benefits and value creation; market segmentation and segment strategies; competitive position and sources of advantage. Part 3 Market-driven strategies for profitable growth: market entry and development strategies; market expansion and growth strategies; mature market penetration and defensive strategies; harvesting and declining market strategies. Part 4 Implementation, planning and preformance: strategy implementation and Performance metrics: strategic market planning and performance. Appendices: assessing your marketing IQ; communicating your strategy and profit impact in two stages; building action plans for strategy implementation.
show more

Rating details

88 ratings
3.64 out of 5 stars
5 24% (21)
4 34% (30)
3 27% (24)
2 12% (11)
1 2% (2)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X