MARKET RESEARCH 2ND EDITION

MARKET RESEARCH 2ND EDITION

3.5 (2 ratings by Goodreads)
  • Book

List price: US$25.00

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks

Description

The second edition of the introduction to market research. Covers all recent developments, includes a section on making use of the Internet and also information about research into customer satisfaction. Offers guidance on planning market research, qualitative and quantitative research, samples and questionnaire design and data collection.show more

Product details

  • Book | 224 pages
  • 152.4 x 231.14 x 20.32mm | 362.87g
  • Kogan Page Ltd
  • London, United Kingdom
  • 0749429178
  • 9780749429171

Rating details

2 ratings
3.5 out of 5 stars
5 0% (0)
4 50% (1)
3 50% (1)
2 0% (0)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X