Market Planning Guide

Market Planning Guide : Creating a Plan to Successfully Market Your Business, Product or Service

3.77 (18 ratings by Goodreads)
By (author) 

List price: US$22.96

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks


Get Hands-On, Proven Marketing Basics with This "Bible" of Business Marketing Marketing is the lifeblood for succeeding in business. What venture can survive without customers? Every business, whether large or small, has to understand who its customers are and how to sell to those customers cost-effectively, be it products or services. This all-new sixth edition of the marketing classic, "The Market Planning Guide," contains everything needed to develop comprehensive, customized marketing plans and effective and focused marketing strategies for every size business--from sole proprietors to Fortune 500 companies. Readers will learn the questions to ask in order to create their own outline for a comprehensive marketing plan, including targeting the most profitable customers, standing out from the competition, pricing to maximize profits, and selling that yields results. From mastering the basics to applying marketing principles to the actual marketing plans of two different companies, this user-friendly workbook gets readers up-to-speed fast, and: - Generates solutions to customer-retention issues using Web tools.- Delivers a simple process for creating and supporting sales forecasts.- Identifies differences in marketing for smaller ventures versus larger companies.- Enhances growth opportunities using the Internet for information sharing and troubleshooting. "The Market Planning Guide" is the most comprehensive, yet easy-to-use marketing planning tool available. Author David H. "Andy" Bangs outlines what's at the heart of marketing an enterprise: the thrill of making a business grow, serving more customers, trying new ways to deliver value to customers, and watching employees grow and develop.
show more

Product details

  • Paperback | 248 pages
  • 214.9 x 278.9 x 13.2mm | 467.21g
  • Kaplan Trade
  • Chicago, United States
  • English
  • 6th edition
  • 0793159717
  • 9780793159710
  • 2,328,429

Rating details

18 ratings
3.77 out of 5 stars
5 33% (6)
4 28% (5)
3 22% (4)
2 17% (3)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X