Manchester Unlimited : The Money, Egos and Infighting Behind the World's Richest Soccer Club
Manchester United is one of the world's most profitable sporting organizations. The original stock market flotation was intended to raise funds for a new stand. Instead the CEO took the opportunity to turn the club into the meanest marketing operation in European sport, by exploiting to the full the brand name of Manchester United. Recently, it was the subject of a #625 million mega bid by Rupert Murdoch's BSkyB. Today, the stockmarket values Manchester United PLC at one billion, the first time a football club has reached such heights. This book examines the incredible success of the club. Through exclusive interviews with the leading characters, the author reveals how United so transformed itself that it is now virtually in a league of its own, on and off the pitch. The book is as much about the recent transformation of Manchester United into a money-making machine as it is about football in general and the money which has poured into the game in the past five years.
- Paperback | 320 pages
- 129 x 198mm | 331g
- 23 Dec 2000
- Cengage Learning, Inc
- Texere Publishing
- Florence, United States
- New edition
- New edition
Table of contents
Part One - Moore and Best 1. A lunch from the canteen 2. A drink in the basement bar 3. Keeping the secret 4. The leak 5. The storm breaks 6. The done deal? Part Two - The New Red Devils 7. The heavy burden of glory 8. Edwards' lucky escape 9. The struggle to float 10. The man from Tottenham 11. The new united 12. The Ringo Starr of football? Part Three - United and the World 13. The revenge of the ragged-arse fans 14. The burden of being the best
About Mihir Bose
Mihir Bose is an award-winning author and journalist and senior columnist for the 'Daily Telegraph'. A journalist for 25 years, he turned to his first love immediately after qualifying as a chartered accountant. This is his twentieth book. His others range from an award-winning history of Indian cricket to controversial biographies and business studies. He lives in London next dor to Lords but his sporting loves mean that he can often be found looking for the results from the Oval and White Hart Lane.
The Sun An explosive book! The Financial Times Bose does an excellent job in interweaving the clubs's history and its remarkable development as a commercial enterprise. Mirror Edwards is furious that a new book, Manchester Unlimited, has quoted him as calling his manager a "troublemaker" and "useless with money".