Managing Your Business with Outlook 2003 For Dummies

Managing Your Business with Outlook 2003 For Dummies

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This work shows readers how to use Outlook as an effective and powerful solution for managing and organizing e-mail messages, schedules, tasks, notes, contacts, and other information as they are specifically applied in a business setting. It discusses managing and maintaining current customers and how to control customer interactions. This title: explains the process of using checklists and matching them with Outlook applications - from bulk mailing to planning a telemarketing campaign; addresses how to build a prospect profile with an action plan for follow-up until the prospect becomes an active customer; and, provides step-by-step examples on how to set up and use Business Contact Manager.show more

Product details

  • Paperback | 338 pages
  • 186 x 232 x 22mm | 521.64g
  • John Wiley & Sons Inc
  • Hungry Minds Inc,U.S.
  • Foster City, United States
  • English
  • 0764598155
  • 9780764598159
  • 1,796,731

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Use a tool you already have (plus BCM 2.0) to solve lots of time-consuming problemsIf you could just get a handle on mail, schedules, meetings, and contacts, you'd have more time to make your business productive, right? Check your Outlook -- it's right in your Office! And here are step-by-step examples for using it to build databases, manage customer contacts, handle finances, improve marketing, and finally get organized.Discover how to: Organize your priorities and your dayAutomate dialingBuild and use customer profilesWeed out e-mailMake meetings productivePlan and implement marketing activitiesIncrease your team collaborationshow more

About Marcelo Thalenberg

Marcelo Thalenberg (Sao Paulo, Brazil) has over 30 years experience in the technology business as both an executive and entrepreneur in companies like Texas Instruments and Avnet, among others. Today, Marcelo is the president of MT Criativa, a consulting and entrepreneurial education company. The company provides time, teamwork, marketing and sales management training using Microsoft Outlook. Marcelo writes articles in electronics and computer magazines including Eletronica Saber. He has written a marketing trends column and most recently has written about time management at Voce S.A, (You and Your Career), Venda Mais (Selling More), and Mulher e Carreira (Women & Career) magazines. His first book in Portuguese, Socorro roubaram meu tempo (Help, They Stole My Time!) was published in December 2002 by Erica press.show more

Table of contents

Introduction. Part I: Managing Any Business. Chapter 1: Changing Your Outlook on Managing Business. Chapter 2: Organizing Yourself with Outlook. Chapter 3: Automating with Outlook. Part II: Managing Contact Information. Chapter 4: Creating an Awesome Customers and Suppliers Database. Chapter 5: Building Customer Profiles with Forms. Chapter 6: Kicking It Up a Notch with the Business Contact Manager. Chapter 7: Working with BCM Reports. Part III: Handling Communication and Collaboration. Chapter 8: Surfing Over the E-mail High Tide. Chapter 9: Managing E-Mail Cleanup. Chapter 10: Facilitating Teamwork. Chapter 11: Applying Teamwork. Chapter 12: Shrinking the Meeting Time. Chapter 13: Working with Outlook on the Road. Part IV: Controlling Business Processes. Chapter 14: Tracking Sales Activities. Chapter 15: Planning, Prospecting, and Visiting Customers. Chapter 16: Minding Your Marketing Methods. Part V: The Part of Tens. Chapter 17: Ten Tips for Keeping Time on Your Side. Chapter 18: Ten Sales and Marketing Tips. Chapter 19: Ten Technical Tips for Safeguarding and Mobility. Part VI: Appendixes. Appendix A: Calendar Basics. Appendix B: Tasks Basics. Appendix C: Contact Basics. Appendix D: Journal Basics. Appendix E: Shifting from Outlook Express to Outlook 2003. Index.show more

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