Managing Web Projects For Dummies

Managing Web Projects For Dummies

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Managing Web Projects For Dummies brings you eCommerce strategies for every stage (and every type) of business: retailers, e-tailers, b -2b, b-2-c, small businesses, service companies, high-tech companies, non-profits and more. The advice in this friendly guide will help you find the right partners and players: from ISPs, to consultants, to designers. Plus, you'll discover the building blocks of a great business site, including domain names, image, utility, service, databases, and security. Do business without fear! Managing Web Projects For Dummies translates traditional business strategy into new economy terms without any intimidating or confusing technological mumbo-jumbo.
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Product details

  • Paperback | 364 pages
  • 185.42 x 236.22 x 25.4mm | 498.95g
  • John Wiley & Sons Inc
  • Hungry Minds Inc,U.S.
  • Foster City, United States
  • English
  • 076455378X
  • 9780764553783

About Janine Warner

Janine Warner is an author, speaker, and Web designer. Since 1994, her company, Visiontec Communications, has designed Web sites for such diverse clients as Levi Strauss & Co., AirTouch International, Thai Farmers Bank, and the Pulitzer Prize-winning Point Reyes Light newspaper.She has written six books about Web design, including Small Business Web Strategies For Dummies (IDG Books Worldwide, Inc.), The Flash 2 Web Animation Book (Ventana Press), Conversion Techniques for Web Publishing and Hybrid HTML Design (both published by New Riders, a division of Macmillan Computer Publishing). She is also a freelance magazine writer who specializes in reviewing Web design programs and contributes regularly to Publish magazine.An award-winning former reporter, she earned a degree in journalism and Spanish at the University of Massachusetts and has worked for several California newspapers. She speaks fluent Spanish and was a founder and editor of Vision Latina, a bilingual Spanish-English newspaper serving Marin and Sonoma counties. She believes in the power of information to transform people's lives and is inspired by the potential of the Internet.To learn more about Janine, her books, and her company, visit
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Table of contents

Introduction. Part I: Getting Started. Chapter 1: What the Heck Are They Talking About? Chapter 2: Working on the Web. Part II: Working at Internet Speed. Chapter 3: Planning Ahead. Chapter 4: A Web Site by Any Other Name ... Chapter 5: Understanding Where a Web Site Lives. Chapter 6: Selling Products to the World. Part III: Staying in Charge. Chapter 7: Staying Out of Legal Hot Water. Chapter 8: Internet Alliances: Making Virtual Partnerships Work. Chapter 9: Using the Internet as a Business Resource. Chapter 10: Keeping Your Techies Happy: Recruiting and Retaining Key Staff. Chapter 11: Bringing in the Big Guns. Part IV: Looking Like a Million Bucks on a Budget. Chapter 12: Web Design: What's Hot and What's Not. Chapter 13: Leveraging the Work You've Already Invested In. Chapter 14: Choosing the Right Site-Building Tools. Chapter 15: Moving Your Audience with Animation and Video. Chapter 16: Interacting with Your Visitors. Part V: Building Traffic to Your Site. Chapter 17: Come on Down! Promoting Your Web Site. Chapter 18: Winning the Search Engine Game. Chapter 19: Standing Out in an Overcrowded Marketplace. Part VI: The Part of Tens. Chapter 20: Ten Questions Every Business Owner Asks. Chapter 21: Ten Dos and Ten Don'ts of Web Design. Chapter 22: Ten Great Online Business Models. Appendix: Glossary. Index. Book Registration Information.
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