Managing in Uncertainty: Theory and Practice

Managing in Uncertainty: Theory and Practice

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This book provides a new point of view on the subject of the management of uncertainty. It covers a wide variety of both theoretical and practical issues involving the analysis and management of uncertainty in the fields of finance, management and marketing.
Audience: Researchers and professionals from operations research, management science and economics.
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Product details

  • Hardback | 541 pages
  • 157.5 x 238.8 x 35.6mm | 952.56g
  • Dordrecht, Netherlands
  • English
  • 1998 ed.
  • 61 Illustrations, black and white; XIII, 541 p. 61 illus.
  • 079235110X
  • 9780792351108

Table of contents

Editorial. I: Finance. 1. Country Risk Assessment. 2. Quantitative Techniques in Business Economics. 3. Portfolio Management Techniques. 4. Multicriteria Analysis in Credit Cards Assessment. II: Marketing. 1. Advertising Techniques and Consumer Policy. 2. Artificial Intelligence, Multicriteria Analysis and Marketing Decisions. 3. Franchising in Business Development. 4. Forecasting Techniques and Performance. III: Management. 1. Multivariate Data Analysis in Risk Management. 2. Cooperative Management. 3. Total Quality Management. 4. Managerial Decisions in Business Performance. Author Index.
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