Managing Technology and Innovation for Competitive Advantage
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Managing Technology and Innovation for Competitive Advantage

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Description

A core text for undergraduate/graduate-level courses in Management of Technology; a supplementary text for MIS courses and Strategy electives. The first text to provide an integrated, strategic view of management of technology, this theory/practice volume addresses the contemporary challenges general managers face today-e.g., globalization, time compression, technology integration-and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes-T-M matrix, environmental drivers, process of decision making, competitive versus collaborative approaches, and value creation-are followed throughout.show more

Product details

  • Hardback | 510 pages
  • 177.8 x 241.3 x 30.48mm | 907.18g
  • Pearson Education (US)
  • Prentice Hall
  • Upper Saddle River, United States
  • English
  • 0130305065
  • 9780130305060

Table of contents

1. Introduction. I. THEORETICAL FOUNDATIONS. 2. Technological Environment. 3. Process of Technology Change: Innovation. 4. Process of Technology Change: Diffusion. 5. Technology and Competition. 6. Process Innovation, Value Chains, and Organization. II. TECHNOLOGY STRATEGY: BASICS. 7. Technology Intelligence. 8. Technology Strategy: Overview. 9. Technology Strategy: Collaborative Mode. III. DOMAINS OF TECHNOLOGY STRATEGY. 10. Appropriation of Technology. 11. Deployment in New Products. 12. Deployment of Technology in the Value Chain. IV. ROLE OF GENERAL MANAGEMENT. 13. Organizing for Innovation. 14. Intellectual Property Strategy. 15. Project Valuation and Financing.show more

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17 ratings
4.11 out of 5 stars
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