Managing Online Reputation : How to Protect Your Company on Social Media
The Best Books of 2018
- Paperback | 236 pages
- 140 x 216 x 12.7mm | 272.16g
- 01 Oct 2015
- Palgrave MacMillan
- Basingstoke, United Kingdom
- 1st ed. 2015
- 43 Illustrations, black and white; XVII, 236 p. 43 illus.
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Table of contents
- Michael Woodford MBE, Former CEO, Olympus Corporation, and Whistleblower
'In an unpredictable and interconnected world, Managing Online Reputation is a 'must-read' for any business leader concerned with the critical issue of corporate reputation. With impeccable credentials in this field, Charlie Pownall provides valuable insights and practical guidance on how organizations can protect and defend their reputations in the social age.'
-Stephen Thomas, Group Head of Corporate Communications, AIA Group
"Charlie Pownall puts together an invaluable collection of insights and learnings into the strange new world of social media. A good survival guide for PR and communications practitioners navigating their way through the tumultuous landscape."
-May Wong, General Manager, Corporate Relations, MTR Corporation
'Managing Online Reputation cuts through the digital and social hype to provide compelling and incisive insights into the risks of the social web, and sets out a no nonsense, jargon free, practical playbook for dealing with online attacks by irate customers, activists and others. A 'must-read' for anyone and everyone looking to understand how to protect their no.1 asset their reputation today.'
-Matthew Stafford, Cabinet Secretary, Government of Australia
'Charlie Pownall's take on how to counter reputational threats is readable and wise. Managing Online Reputation is The Art of Reputation for the digital age."
- Keith Schilling, Chairman, Schillings, the worldwide reputation and privacy consultancy
'Guaranteed to generate a lively debate, Charlie Pownall's book provides both provocative and practical strategies to mitigate online reputational risks. At present, this topic is widely misunderstood. This book does more than any other on the market today to clarify the issues and shine a light on the ways forward.'
- Leesa Soloudre, Managing Partner, RL Expert Group; Research Fellow, TIAS School for Business and Society
About Charlie Pownall