Managing New Technology Development
New technology development starts with the generation of an idea. It ends with that idea's commercial applications: a new product or a new service in between is a complex sequence of stages demanding specialized management methods. With this in-depth survey, R&D, marketing, and engineering managers can learn from the foremost experts about the most successful, proven practices and techniques - for managing all the stages of new technology development. Each chapter focuses on the activities of a separate stage, using real-world industrial examples to illustrate applications of the product champion, parallel development methods, human factors in compressing cycle times, and other concepts.
- Hardback | 368 pages
- 158.8 x 236.2 x 26.7mm | 721.59g
- 01 Jan 1994
- McGraw-Hill Education - Europe
- McGraw Hill Higher Education
- London, United States
Back cover copy
In this new book, twenty of the nation's foremost technology management experts have pooled their vast knowledge and experience to bring you the first comprehensive, fully integrated guide to effectively managing new technology throughout the product development process. From the generation of a viable product idea to the launch of that product into the marketplace, this in-depth survey takes you sequentially through the life cycle development of a new product/technology and presents proven methods for managing the activities required at each stage in the process. You'll find detailed coverage of the full range of technology management issues, including conceptualizing new products and technologies; defining markets and users for new technologies; organizing for technology and innovation; managing technical professionals and project teams; managing the new product development effort; and transforming R&D and manufacturing capabilities. Using examples of actual industrial applications, the book fully explores such key concepts as compressing cycle times... parallel development methods... using teams and task forces... managing customer interfaces... the strategic management of technology... managing technology in global markets... co-venturing... and more. In addition, summary guidelines demonstrate how engineering, R&D, and marketing managers can apply these concepts within their own organizations.
"This book takes the reader on a journey through the fascinating life-cycle development of a typical new technology. During the journey, this book presents a combination of practice and research, experience-based adviced, and state-of-the-art MOT methods for effectively managing each step in the new technology development cycle" IEEE Electrical Insulation Magazine 19940701
Table of contents
Technological Change: Creative Destruction.Technology, Markets, and Management.Capturing Returns from Innovation.Profiting from Innovation.Competing Under Standardization.Managing Technology in Global Markets.Managing Innovation.Venturing.Implementing New Technology.Individual and Organizational Roles at the Front End.Special Arrangements for Innovation.Using External Sources for Ideas and Research Results.What is a "Good" Product Concept? Tools for Developing Winning Concepts.Market Analysis and Definition.User Need Analysis.