Managing External Relations in Schools

Managing External Relations in Schools : A Practical Guide

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The educational environment of the 1990's is characterized by increasing independence for schools in a more competitive climate. This book is intended to be of direct practical help to those involved in ensuring the long-term wellbeing of schools for the benefit of the pupils they educate. Its aim is to provide both an overview of the issues relating to external relations in schools and an insight into the organizational and planning systems that can be applied to dealing with them. In particular it focuses on the overall field of external relations and on its individual facets, ranging from the management of links with the LEA, liaison with parents and issues in primary/secondary school links to school identity and marketing. The book is divided into four integrated parts which examine approaches to the management of external relations, links with the educational environment, links with the community, and external relations. Managing External Relations in Schools places the new challenges arising from the Education Reform Act and LMS into a broad context, which is much wider than the common concept of public relations and marketing. This will enable teachers and school managers to consider more systematically the management needs of the institution's external links. Each of the contributors is an expert in his or own field and has written from the perspective of real challenges and issues facing schools. Ideas on enhancing efficiency and effectiveness in all spheres of external relations underpin the themes in the book.
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Product details

  • Hardback | 256 pages
  • 143.26 x 218.44 x 26.67mm | 408g
  • London, United Kingdom
  • English
  • black & white illustrations
  • 0415068339
  • 9780415068338

Table of contents

Part I. External Relations in Schools - An Introduction 1. An Introduction to the Management of External Relations in Schools Nick Foskett, University of Southampton 2. An Organisational Framework for External Relations Tony Bush, University of Leicester Part II. Links with the Educational Environment 3. Links with the Local Authority Tony Cobb, Regional Staff College, Dudley 4. Links Across the Primary and Secondary Interface - A Primary Perspective John Messer, Headteacher, Christ Church Primary School, Bradford-on-Avon 5. Links with the Educational Support Services George Campbell, University of Southampton 6. Links with Further Education Michael Snell, Brockenhurst Tertiary College, Brockenhurst, Hants 7. Links with Higher Education Nick Foskett, University of Southampton Part III. Links with the Community 8. Liaising with Parents Ina Hanford, Walderslade High School for Girls, Chatham, Kent 9. Liaising with the Media Peter Reader, University of Southampton 10. Links with Industry and Employers Patrick Fullick, University of Southampton 11. The School within the Community John Watts, Community Education Development Centre, Coventry Part IV. The Marketing Environment 12. Institutional Identity in the School Context Nick Foskett, University of Southampton 13. Marketing the School as an Education Institution Lynton Gray, Further Education Staff College, Bristol 14. Marketing the School's Facilities Michael Ives, Ashville College, Harrogate 15. Fund Raising from External Sources Gerry Gorman, New College, Huddersfield Part V. In Conclusion 16. External Relations and the Future Tim Brighouse, University of Keele Appendix References
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