Managing Enterprise Content

Managing Enterprise Content : A Unified Content Strategy

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Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs.Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy-a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.This up-to-date new edition of Managing Enterprise Content helps you:Determine business requirementsBuild your visionDesign content that adapts to any deviceDevelop content models, metadata, and workflowPut content governance in placeAdapt to new and changed rolesIdentify tools requirementsWith this book you'll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.
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Product details

  • Paperback | 384 pages
  • 175.26 x 226.06 x 22.86mm | 703.06g
  • New Riders Publishing
  • Berkeley, CA, United States
  • English
  • 2nd edition
  • 032181536X
  • 9780321815361
  • 283,473

Table of contents

Section 1: The basis of a unified content strategyChapter 1: Content: The lifebood of an organizationChapter 2: Intelligent contentSection 2: Where does a unified content strategy fitChapter 3: Enterprise content: Web and beyondChapter 4: PublishingChapter 5: Product contentChapter 6: Learning materialsSection 3: Performing a substantive audit: Determining business requirementsChapter 7: What does your customer really need?Chapter 8: Where does it really hurt?Chapter 9: Analyzing the content lifecycleChapter 10: Performing a content auditChapter 11: Envisioning your unified content strategy and lifecycleSection 4: Developing a unified content strategy Chapter 12: Content modeling: Adaptive content designChapter 13: Reuse strategyChapter 14 Designing workflowChapter 15 Designing metadataChapter 16: It's all about the contentChapter 17 Change management and governanceSection 5: Supporting your unified content strategyChapter 18: Changing rolesChapter 19: The role of XMLChapter 20: The role of content managementSection 6 ResourcesGlossaryBibliographyA: Checklist for implementing a unified content strategyIndex
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About Charles Cooper

Ann Rockley, President of The Rockley Group, Inc. has an international reputation for developing XML-based content strategies. She has been instrumental in establishing the field in eContent, content reuse, intelligent content strategies for multi-platform delivery, eBooks, and content management best practices.Charles Cooper, Vice President of The Rockley Group, Inc., has over 20 years of experience in quality assurance and over 15 years of experience in eContent, user experience, taxonomy, workflow design, composition, and digital publishing. He teaches, facilitates modeling sessions and develops taxonomy and workflow strategies.
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Rating details

153 ratings
3.81 out of 5 stars
5 22% (34)
4 42% (64)
3 31% (48)
2 5% (7)
1 0% (0)
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