Managerial Economics

Managerial Economics : Economic Tools for Today's Decision Makers

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Description

For undergraduate courses in Managerial Economics and first-year MBA students in departments of Economics and Finance.This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press-including numerous international examples-are incorporated into the chapters to reinforce the connection between economic and real business situations.show more

Product details

  • Hardback | 656 pages
  • 195.58 x 231.14 x 33.02mm | 1,270.05g
  • Pearson Education (US)
  • Pearson
  • United States
  • English
  • 3rd edition
  • 0130135380
  • 9780130135384

Table of contents

1. Introduction. 2. The Firm and Its Goals. Appendix 2A: Review of Mathematical Concepts Used in Managerial Economics. 3. Supply and Demand. Appendix 3A: The Mathematics of Supply and Demand. 4. Demand Elasticity. Appendix 4A: Applications of Supply and Demand. 5. Demand Estimation. 6. Forecasting. Appendix 6A: Forecasting and the Computer. 7. The Theory and Estimation of Production. Appendix 7A: The Multiple-Input Case. Appendix 7B: Expressing the Production Function with the Use of Calculus. 8. Cost. Appendix 8A: A Mathematical Restatement of the Short-Run Cost Function. Appendix 8B: The Estimation of Cost. 9. Pricing and Output Decisions: Perfect Competition and Monopoly. Appendix 9A: The Use of Calculus in Pricing and Output Decisions. 10. Output and Pricing Decisions: Monopolistic Competition and Oligopoly. 11. Break-Even Analysis (Volume-Cost-Profit). 12. Special Pricing Practices. 13. Capital Budgeting. Appendix 13A: Calculations for Time Value of Money. 14. Risk and Uncertainty. 15. Government and Industry: Challenges and Opportunities for Today's Manager. 16. Managerial Economics in Action: The Case of the Semiconductor Industry. Appendix A: Linear Programming. Appendix B: Statistical and Financial Tables.show more

Rating details

59 ratings
3.64 out of 5 stars
5 24% (14)
4 37% (22)
3 22% (13)
2 14% (8)
1 3% (2)
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