Managerial Economics

Managerial Economics : Economic Tools for Today's Decision Makers

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For undergraduate courses in Managerial Economics and first-year MBA students in departments of Economics and Finance.

This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press-including numerous international examples-are incorporated into the chapters to reinforce the connection between economic and real business situations.
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Product details

  • Hardback | 656 pages
  • 195.58 x 231.14 x 33.02mm | 1,270.05g
  • Pearson
  • United States
  • English
  • 3rd edition
  • 0130135380
  • 9780130135384

Table of contents

1. Introduction.

2. The Firm and Its Goals.

Appendix 2A: Review of Mathematical Concepts Used in Managerial Economics.

3. Supply and Demand.

Appendix 3A: The Mathematics of Supply and Demand.

4. Demand Elasticity.

Appendix 4A: Applications of Supply and Demand.

5. Demand Estimation.

6. Forecasting.

Appendix 6A: Forecasting and the Computer.

7. The Theory and Estimation of Production.

Appendix 7A: The Multiple-Input Case.

Appendix 7B: Expressing the Production Function with the Use of Calculus.

8. Cost.

Appendix 8A: A Mathematical Restatement of the Short-Run Cost Function.

Appendix 8B: The Estimation of Cost.

9. Pricing and Output Decisions: Perfect Competition and Monopoly.

Appendix 9A: The Use of Calculus in Pricing and Output Decisions.

10. Output and Pricing Decisions: Monopolistic Competition and Oligopoly.

11. Break-Even Analysis (Volume-Cost-Profit).

12. Special Pricing Practices.

13. Capital Budgeting.

Appendix 13A: Calculations for Time Value of Money.

14. Risk and Uncertainty.

15. Government and Industry: Challenges and Opportunities for Today's Manager.

16. Managerial Economics in Action: The Case of the Semiconductor Industry.

Appendix A: Linear Programming.

Appendix B: Statistical and Financial Tables.
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64 ratings
3.59 out of 5 stars
5 22% (14)
4 36% (23)
3 25% (16)
2 14% (9)
1 3% (2)
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