Managerial Economics

Managerial Economics : International Edition

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Designed for courses in Managerial Economics in economics, business, and MBA programs, the Fourth Edition offers a lively, applied presentation of analytical and empirical tools for managerial decision making. The new edition increases the emphasis on managerial applications with more problems, case studies, questions, and with a revised version of the TOOLS software more

Product details

  • Paperback | 704 pages
  • 191 x 235 x 30mm | 1,084g
  • Pearson Education (US)
  • Pearson
  • United States
  • 4th edition
  • 0130114022
  • 9780130114020

Table of contents

I. GETTING STARTED. 1. Introduction to Managerial Economics. 2. Basic Training. Integrating Case Study I: Olsen's Pre-Owned CD Players. II. DEMAND. 3. Demand Theory and Analysis. 4. Regression Techniques and Demand Estimation. 5. Business and Economic Forecasting. Integrating Case Study II: Southern Turkey. III. PRODUCTION AND COSTS. 6. Production Theory and Analysis. 7. Cost Theory and Analysis. 8. Linear Programming. Integrating Case Study III: Bond Construction Company. IV. MARKET STRUCTURE. 9. Perfect Competition and Monopoly. 10. Monopolistic Competition, Oligopoly, and Barriers to Entry. 11. Game Theory and Strategic Behavior. Integrating Case Study IV: Pacific Copper. V. PRICING DECISIONS. 12. Pricing of Goods and Services. 13. Pricing and Employment of Inputs. Integrating Case Study V: Northern Lumber Products, Inc. VI. RISK AND CAPITAL BUDGETING. 14. Risk and Decision Making. 15. Capital Budgeting. Integrating Case Study VI: Bentley Enterprises, Inc. VII. TECHNOLOGICAL CHANGE AND LOCATION THEORY. 16. Technological Change in a Global Economy. 17. Locating the Firm in the Global Economy. Integrating Case Study VII: GMG Entertainment, Inc. VIII. BUSINESS DECISIONS AND GOVERNMENT. 18. Taxes and Decision Making. 19. Antitrust and Regulation. Integrating Case Study VIII: Autovideo (Un) more