Managerial Communication Strategies
For undergraduate/graduate-level courses in Managerial Communication.This casebook views writing and presentation skills as necessary prerequisites in managerial communications, and provides a forum to discuss realistic situations and explore creative solutions in difficult business situations. Organized around functional areas that mirror the critical managerial functions of real-life, the text helps students think effectively and quickly. It enables them to capitalize on what they already know, creatively apply accepted business tools to what they perceive as communications issues, and consequently accomplish better results-with tasks and people. This text covers the art and science of communications.
- Paperback | 208 pages
- 180.3 x 235.2 x 10.9mm | 344.74g
- 10 Oct 2001
- Pearson Education (US)
- United States
Table of contents
How to Use This Book. How to Work Through the Cases. 1. Manager as Communication Coach. 2. Manager as Cross-Functional Leader of Diverse Teams. 3. Manager as Idea-Generator. 4. Manager as Meeting Facilitator. 5. Manager as Concept Illustrator. 6. Manager as Crisis Team Leader and Liaison to the Media. 7. Manager as Conflict Mediator. Index.