Management of Art Galleries

Management of Art Galleries

4.19 (31 ratings by Goodreads)
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Description

The art world is tough, the rules are a mystery, and only the lucky few make money' - so how can galleries succeed? What makes a commercial art gallery successful? How do galleries get their marketing right? Which potential customer group is the most attractive? How best should galleries approach new markets while still serving their existing audiences? Based on the results of an anonymous survey sent to 8,000 art dealers in the US, UK, and Germany, Magnus Resch's insightful examination of the business of selling art is a compelling read that is both aspirational and practical in its approach.show more

Product details

  • Paperback | 152 pages
  • 146 x 210 x 14mm | 362.87g
  • Phaidon Press Ltd
  • London, United Kingdom
  • English
  • 2nd ed.
  • 0714873268
  • 9780714873268
  • 116,812

Review quote

"This book caused a furor." -Bloomberg "Magnus Resch is the world's most controversial art economist." -Artsy "Entertaining, necessary, in short: brilliant." -Huffington Post "The data is impressive!" -The Art Newspaper "Amusing, interesting, worthwhile." -Art Magazine "The first real handbook for art galleries." -BZ Berlin "If you take Management of Art Galleries with humour and a 100 grains of salt you may find yourself enjoying a chuckle while taking in a handful of fun facts and studies." -The Art Newspaper "A compelling read that explores the inner workings of a very private world... A concise and well-structured book... [Resch's] classification of artists is as accurate as entertaining: superstars, mature/successful artists, local shop artists, vanity artists and poor dogs... A fascinating insight."-FadMagazine.comshow more

About Magnus Resch

Magnus Resch is an entrepreneur who lectures in cultural entrepreneurship at Europe's leading business school, the University of St Gallen, Switzerland. He studied economics at Harvard University and the London School of Economics. Resch's experience as a former gallery owner and as founder of the art-collector database, Larry's List, together with his doctoral studies focused on the art market, give this book persuasive power.show more

Review Text

"This book caused a furor." —Bloomberg "Magnus Resch is the world's most controversial art economist." —Artsy "Entertaining, necessary, in short: brilliant." —Huffington Post "The data is impressive!" —The Art Newspaper "Amusing, interesting, worthwhile." —Art Magazine "The first real handbook for art galleries." —BZ Berlin "If you take Management of Art Galleries with humour and a 100 grains of salt you may find yourself enjoying a chuckle while taking in a handful of fun facts and studies." —The Art Newspaper "A compelling read that explores the inner workings of a very private world... A concise and well-structured book... [Resch's] classification of artists is as accurate as entertaining: superstars, mature/successful artists, local shop artists, vanity artists and poor dogs... A fascinating insight."—FadMagazine.comshow more

Rating details

31 ratings
4.19 out of 5 stars
5 42% (13)
4 42% (13)
3 10% (3)
2 6% (2)
1 0% (0)
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