Management Essentials : An A to Z of Business and Management
Would you know what a "mouse potato", a "bath-tub curve" and the "Big Mac Index" are? How about "funky business", "pure play" and "THERBLIG"? This work defines those difficult and puzzling terms, and sheds light on buzzwords. This work provides managers with clear and helpful explanations of the key terms in business and management. Covering every field and including the jargon and abbreviations, it offers coverage of the fast-moving world of business. It also includes entries on US terms and leading figures in the business world, as well as fun and instructive quotations. Key features include: a guide to the key terms in business and management; 1000 essential terms that every manager needs to know; full coverage of management theory and the new economy; and fun and insightful quotations from business leaders and management thinkers.
- Paperback | 256 pages
- 168 x 200mm
- 28 Mar 2002
- Oxford, United Kingdom