Management Economics: An Accelerated Approach : An Accelerated Approach
Thoroughly classroom tested, this text is designed specifically for one-semester accelerated and online courses at the upper undergraduate and MBA levels. It is based on the theme that business and personal decisions are made within both micro- and macro-economic environments. By understanding the environments and their effects on outcomes of decisions, better choices can be made. The text also differs from others in the area because it is less theoretical, it provides a broader perspective for management problem solving, and it bridges economics with other business disciplines. Each chapter includes a management decision-oriented case study that applies tools of economic analysis. An online instructors manual is available to professors who adopt the text.
- Paperback | 240 pages
- 190.5 x 233.7 x 17.8mm | 408.24g
- 01 Dec 2006
- Taylor & Francis Ltd
- London, United Kingdom
Table of contents
List of Tables and Figures; Acknowledgments; A Note to Students and Instructors; 1. The Macro and Micro Economic Environments; Appendix 1.1. Regression Analysis; Case Study 1.1. Mountain Builders; 2. Aggregate Output, Prices, and Economic Indicators; Case Study 2.1. Kauffman's Management Consulting; 3. The Money and Financial System; Case Study 3.1. Economic Scorecard; 4. Supply, Demand, and Elasticity; Appendix 4.1. Supply and Demand and Currency Valuation; Case Study 4.1. Homes at Barry's Woods; 5. Costs Analysis for Business Decision Making; Case Study 5.1. Charles Betz, Inc.; 6. Market Structures and Business Decisions; Case Study 6.1. Permalens; 7. The Economics of Business Strategy; Case Study 7.1. Bayview Electric Company Appendix; * Index.
"For an accelerated managerial economics course, Einolf and Forgang have chosen a nice set of fundamental macro and microeconomic principles to present. The authors appropriately use simple and vivid cases to illustrate these principles." - Jim Dearden, Lehigh University "Einolf and Forgang fill an important unmet need for accelerated and online courses for managers, with a book integrating key introductory tools of both macro- and managerial economics. Experienced adult learners, in particular, will appreciate its non-mathematical approach and its emphasis on how managers might apply the tools rather than on economic theory. Refreshingly, the book assumes no previous background in economics or statistics, making these valuable analytic techniques fully approachable by a wide audience." - Todd A. Watkins, Lehigh University"