For undergraduate courses in Advanced Business Communication, Organizational Communication, or Managerial Communication, and for first-year graduate courses in Management Communication.This book takes a strategic approach to management thought and action, focusing on communication in transition, communication ethics, listening and feedback, communicating nonverbally, communicating in intercultural and international contexts, managing conflict, business meetings, and dealings with the media.
- Hardback | 408 pages
- 180.3 x 241.3 x 20.3mm | 766.58g
- 19 Jun 2003
- Pearson Education (US)
- United States
- 2nd edition
Table of contents
1. Management Communication in Transition. Case 1-1: Odwalla, Inc. (A). Case 1-2: F.W. Woolworth Company: A New Image and a New Workforce.2. Communication and Strategy. Case 2-1: Great West Casualty v. Estate of G. Witherspoon (A). Case 2-2: Great Lakes Garments, Inc. Case 2-3: The Augusta National Golf Club: Women Membership and The Masters Golf Tournament.3. Communication Ethics. Case 3-1: Excel Industries, Inc. (A). Case 3-2: A Collection Scandal at Sears Roebuck & Company. Case 3-3: The Soul of Dell: The Value of Corporate Philosophy Statements. Case 3-4: Arthur Andersen LLP: An Accounting Firm in Crisis.4. Speaking. Case 4-1: A Last Minute Change at Old Dominion Trust. Case 4-2: Preparing to Speak at Staples, Inc.5. Writing. Case 5-1: Cypress Semiconductor Corporation. Case 5-2: Farberware Products of America. Case 5-3: Volvo of North America, Inc.6. Technology. Case 6-1: Vitruvius Sportswear, Inc. Case 6-2: Cerner Corporation: A Stinging Office Memo Boomerangs.7. Listening and Feedback. Role-Playing Exercise 6-1: Earl's Family Restaurants (A): The Role of the Regional Sales Manager. Role-Playing Exercise 6-1: Earl's Family Restaurants (B): The Role of the Chief Buyer. Role-Playing Exercise 6-1: Earl's Family Restaurants (C): The Role of the Observer. Role-Playing Exercise 6-2: The Kroger Company (A): The Role of the Store Manager. Role-Playing Exercise 6-2: The Kroger Company (B): The Role of the Pepsi-Cola Sales Manager. Role-Playing Exercise 6-2: The Kroger Company (c)): The Role of the Instructional Facilitator. Role-Playing Exercise 6-3: Three Feedback Exercises.8. Communicating Nonverbally. Case 8-1: Olive Garden Restaurants Division, General Mills Corporation. Case 8-2: Waukegan Materials, Inc.9. Communicating in Intercultural and International Contexts. Case 9-1: Oak Brook Medical Systems, Inc. Case 9-2: Big Dog Software, Inc.10. Managing Conflict. Case 10-1: Hayward Healthcare Systems, Inc. Case 10-2: Dixie Industries, Inc. Case 10-3: Hershey Foods, Inc.: It's Kiss and Make Up.11. Business Meetings That Work. Case 11-1: Sequoia Medical Supply, Inc. Case 11-2: Spartan Industries, Inc.12. Dealing with the News Media. Case 12-1: American Rubber Products Company, Inc. Case 12-2: Bayer AG: Anthrax and Cipro. Role-Playing Exercise 12-3: Buon Giorno Italian Foods, Inc. Role-Playing Exercise 12-4: O'Brien Paint Company.Appendix A: Analyzing a Case Study. Appendix B: Writing a Case Study. Appendix C: Sample Business Letter. Appendix D: Sample Business Memo. Appendix E: Communication Strategy Memo. Appendix F: Preparing for a Television Interview. Appendix G: Sample Press Release.