Making Aston Martin

Making Aston Martin

By (author) 

List price: US$110.01

Currently unavailable

We can notify you when this item is back in stock

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks


During his ten years at the helm, Aston Martin CEO Dr. Ulrich Bez turned a niche British car maker into a profitable global business. Not your normal corporate `how I did it`, this is a unique, lavishly illustrated blend of business case and personal memoir. The plot zooms along like a thriller - no business platitudes and all the insider details. We're with Dr. Bez as he sleeplessly awaits Bill Ford's verdict on buying out Aston Martin. We get up-close with the intense challenges of running an exclusive car manufacturer and see just how a global luxury brand is developed. A car enthusiast and engineer with a vision, Bez also shares his thoughts on the future of the automobile - and his plans for Aston Martin.
show more

Product details

  • Hardback | 408 pages
  • 229 x 292 x 53.34mm | 2,789.58g
  • teNeues Verlag GmbH + Co KG
  • Kempen, Germany
  • English, German
  • 200 Colour and Black and White
  • 3832795421
  • 9783832795429
  • 570,009

About Dr. Ulrich Bez

ca. 408 Seiten, Hardcover mit Schutzumschlag
ca. 200 Farb- und Schwarzweiß-Fotografien

Text in Englisch und Deutsch

Format: c. 22,9 x 29,2 cm
show more