Making Art Work : A Case Study of Creative Skills Monetization in a Non-Traditional Way
When a Russian marketer moves to New York City and meets Indonesian-born artist from Los Angeles, they create a new media business, painting human body for money, and move from a tiny apartment studio into well-known business studio with international and franchise plans. The successful business has been featured on TODAY Show, Last Call with Carson Daly, NY1, TAFF, and RCTI. This book will answer such questions as: Can an artist make a living outside of a traditional business model (galleries, etc.)? What are the business and entrepreneurial skills that an artist or creative person needs to succeed? What kind of partnership is essential for an artist? What are the lessons learned in establishing a non-traditional art-related business model? Are there any free marketing tools that can help jumpstart a business and are relevant for this generation?
- Paperback | 108 pages
- 139.7 x 215.9 x 6.86mm | 190.51g
- 26 Jan 2015
- United States
- black & white illustrations
About Ekaterina Dorozhkina
Ekaterina (Katya) received Master's in International Economics from one of the top Russian universities and started her marketing career at Nielsen. Later she improved her marketing skills in different industries, such as pharmaceutical, IT, telecommunications, and real estate. In 2009, she decided to trade her stable life in Moscow for a new adventure in New York City. At NYU, Katya took special marketing certification classes, after which she confirmed her belief that experience matters more than theory. Katya became an accomplished multicultural marketing professional and co-founder of DenArt Studio. With over 10 years of experience in the field, she has been on both sides of the brief, most recently as a marketing manager for several Wall Street companies with focus on marketing financial services and multimillion-dollar campaign launches. Currently, she helps large corporations and small start-ups with business development and marketing. Past clients include Samsung, Casio, American Express, American Airlines, and others. Beyond her consulting work, Katya is finishing up her PhD in Economics, volunteering with City Harvest's Russian community, or supporting orphanages in Russia. She spoils her adopted dog, Bucks, and continues to adventure around New York.