Make It in America

Make It in America : How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets

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A valuable handbook for entering, launching, and growing business in the United States

The U.S. is the best place for business. It has the biggest economy, wealthiest consumers, ready capital financing, and a pro-business legal system. Immigrants can attain their American Dream. However, foreign executives and entrepreneurs often underestimate the challenges and complexity of doing business in U.S. markets.

Make It in America: How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets provides valuable insights, useful tools, and practical advice on a wide range of topics, including: financing, marketing, managing legal and tax requirements, protecting intellectual property, working with Americans, and navigating the visa and immigration system. The book includes case study lessons from businesses that came to the U.S. from South Korea, Scotland, Italy, India, Germany, France, England, Denmark, Colombia, Canada, and Australia.

Author Matthew Lee Sawyer is a business and marketing strategist who has built dozens of successful brands and start-up businesses for both U.S. and international companies. He is Managing Director of a global consulting firm and teaches at Columbia University and NYU.

An indispensable resource about doing business in the U.S. for international business leaders, entrepreneurs, expats, and foreign students, Make it in America also provides valuable lessons for Americans who want to learn about the challenges that non-U.S. nationals face.
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Product details

  • Hardback | 256 pages
  • New York, United States
  • English
  • 1119885140
  • 9781119885146
  • 1,001,339

Table of contents


Chapter 1: Welcome to America

Case Study: MediaCom (Colombia)


Chapter 2: Why the United States?

Case Study: Rokt (Australia)


Chapter 3: Land of Dreams

Case Study: Immigrant Dreamers

1) Jordi Munoz (Mexico)

2) Pierre Gervois (France)

3) Pooja Mahajan (India)


Chapter 4: Plan for Success

Spotlight: White Claw (Canada)

Case Study: Too Good to Go (Denmark)


Chapter 5: Timing Is Everything

Case Study: Menck USA (Germany)


Chapter 6: Where to Play

Case Study: Renson (Belgium)


Chapter 7: Make It Legal

Case Study: Pillow Partners (Scotland)


Chapter 8: Financing U.S. Expansion

Case Study: Alpina Foods (Colombia)


Chapter 9 - Understanding Americans

Case Study: Tesco (U.K.)


Chapter 10: Building Teams and Navigating Visas

Spotlight: Eataly (Italy)

Case Study: Petplan (U.K.)


Chapter 11: Establishing Market Presence

Spotlight: MediaMint (India)

Case Study: Hyundai (South Korea)



A: U.S. Readiness Checklist: International Companies

B: U.S. Readiness Checklist: Startups

C: Legal Checklist


About the Author

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