Majority and Minority Influence : Societal Meaning and Cognitive Elaboration
The book provides a thorough evaluation of significant current developments with a particular focus on how active minorities can influence people's thinking and behaviour, fight against conformity and contribute to real social change. It also discusses the following themes:
Social vs. cognitive processes of social influence: cooperation vs. antagonism
Majority and minority influence: a singular or a dual socio-psychological process?
Conversion vs appropriation of minority ideas
Different meta-theoretical considerations underlying social influence research
New avenues for future research are presented and many are born from a new integration between influence and persuasion theoretical traditions.
By focusing on the societal dimension of social influence this book contributes to filling a theoretical and epistemological gap in the relative literature. It offers a balanced and thorough presentation of the distinct theoretical and epistemological approaches employed by active and important researchers in the field making it essential reading for researchers and upper-level students of social psychology.
- Hardback | 218 pages
- 159 x 235 x 19.05mm | 476g
- 19 Apr 2017
- Taylor & Francis Ltd
- London, United Kingdom
- 14 Line drawings, black and white; 3 Tables, black and white
Other books in this series
31 Jul 2017
13 May 2014
19 Apr 2017
16 May 2017
29 May 2014
About Stamos Papastamou
Antonis Gardikiotis is Associate Professor of Social Psychology and the Mass Media at the Aristotle University of Thessaloniki, Greece.
Gerasimos Prodromitis is Associate Professor of Experimental Social Psychology at Panteion University of Social and Political Sciences, Greece.
Table of contents