Magnetic Stories - Connect with Customers and Engage Employees with Brand Storytelling

Magnetic Stories - Connect with Customers and Engage Employees with Brand Storytelling

4.1 (20 ratings by Goodreads)
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4.1 (20 ratings by Goodreads)

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Improve customer and employee loyalty with your brand stories

Your brand is the stories people share about you when you're not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institution or a political party; a local cafe or a global franchise - everyone has a brand and everyone has a story. The reality is people are already sharing stories, both the good and the bad.

Magnetic Stories will walk you through how to develop and communicate your own brand stories, focusing on the five types of stories you need in business to connect and engage people with your brand. You'll learn how to:

Connect with your customers in a more authentic way
Increase the engagement of your employees
Make decisions based on your company values and purpose
Have a stronger presence online by sharing great stories
Take control of your brand and reputation for greater success

Magnetic Stories delivers a unique and timely message which is perfect for any business, regardless of size or industry.
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Product details

  • Paperback | 240 pages
  • 159 x 229 x 12mm | 308g
  • Australia
  • English
  • 0730388514
  • 9780730388517
  • 483,850

Flap copy

Gabrielle captivates readers with her use of stories to demonstrate their power.
-- Heather Brilliant, President and Chief Executive Officer, Diamond Hill Capital Management

Every time I read Gabrielle's wisdom, I am reminded of the need to be more thoughtful in the stories I tell. Gabrielle has hit yet another home run!
-- Gretchen Gagel, Managing Director, Asia Pacific, Conversant

In Magnetic Stories Gabrielle delivers again. Magnetic Stories is engaging, thought provoking, easy to digest, littered with humorous asides and, most importantly, practical.
-- Stephen Purcell, Non-executive Chairman, Nexia Australia

Love this book! Brand storytelling from the inside out is one of the hallmarks of a strong brand.
-- Adam Ferrier, Author of Stop Listening to the Customer

An enthralling and informative read from cover to cover.
--Anne Bennett, Senior Executive

Highly recommend for anyone trying to engage their employees on a deeper level.
-- James Bell, Managing Director, Australia and New Zealand, Bloomberg

A compelling and easy read with powerful case stories, and a swag of footnotes that will give you a chuckle along the way.
-- Jenelle McMaster, Managing Partner, Oceania Markets, EY

There's a lot of gold in this book. Magnetic Stories reads like a compelling story of its own.
-- Tim Duggan, Author of Cult Status: How to build a business people adore

Magnetic Stories is packed with great examples of 'case stories' and will give any reader the confidence on how to create and tell your messages through storytelling.
-- Michael Ebeid, Former CEO, SBS and Group Executive, Telstra

This excellent 'brand storytelling bible' is a magnetic source of inspiration for those who want to attract commercial success.
-- Jac Phillips, Senior Director and Head of Marketing, Visa

Magnetic Stories is a fantastic resource in the quest to connect with others in a tangible way.
-- Sarah Williamson, Chief Executive, Antarctica New Zealand

A must read for all those who want to connect at the heart not just through facts and logic. Can't wait to take out my highlighter and dog ear some pages.
-- Christine Corbett, Chief Customer Officer, AGL
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Back cover copy

Take control of your brand and your stories for greater success

Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you too can create and share stories that stick.

Learn how to: define and distinguish your brand stand out from the competition implement brand storytelling effectively strengthen your presence online by sharing magnetic stories make your employees and customers your greatest advocates.

In a world of inauthentic brands, Magnetic Stories is a must read for anyone who wants their brand to be relatable, believable and to create long-term brand loyalty.
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Table of contents

About the author xv

Acknowledgements xvii

Introduction xix

How to use this book xxv

Part I: Bring Together Brand and Stories 1

The power of brand storytelling 3

A magnetic attraction 11

'Just give me the story!' 17

Part II: Tell 5 Types of Brand Stories 25

Creation stories: How and why it all started 27

Culture stories: Our values and behaviours ... the vibe 35

Customer stories: Showcase your impact in the real world 47

Challenge stories: Tales of when the going gets tough 55

Community stories: Bringing life to corporate responsibility 65

Part III: Implement Brand Storytelling 73

Define: Know what your brand is (and isn't) 77

Teach: How to educate storytellers 85

Collect: How to find stories 93

Communicate: Where to share stories 101

Create: How to generate stories 115

Part IV: See Magnetic Stories in Action 123

Case Story: Ferguson Plarre Bakehouses, Australia 125

Case Story: Columbia Restaurant, Florida, USA 133

Case Story: The Fullerton Hotels and Resorts, Singapore (and Sydney) 141

Case Story: Mekong Capital, Vietnam 147

Case Story: Transpower, New Zealand 157

Conclusion 167

Connect with me 169

Index 171
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About G Dolan

GABRIELLE DOLAN is a global thought leader on real communication and business storytelling. A highly sought-after international keynote speaker, educator and author, Gabrielle has worked with thousands of high-profile leaders from around the world.
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Rating details

20 ratings
4.1 out of 5 stars
5 35% (7)
4 45% (9)
3 15% (3)
2 5% (1)
1 0% (0)
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