MEDIA SOURCES GO SOLO - The Emerging Practice of Embedded Publishing

MEDIA SOURCES GO SOLO - The Emerging Practice of Embedded Publishing

  • Paperback
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Description

Digital media have lowered the barriers for producing and distributing content. The active user, reader, viewer is born and receives proper attention. One other category however, with potentially a much higher impact, is mostly overlooked. These are the embedded publishers: the commercial entities, societal organisations and governmental bodies that do not have publishing as their main goal but nevertheless start controlling their communications with in-house produced, embedded information outlets. This publication explores the new phenomenon on the basis of a number of case studies in Belgium and the Netherlands, analyses the consequences for the information landscape and offers a range of response scenarios for the traditional media.
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Product details

  • Paperback | 92 pages
  • 148.08 x 209.8 x 5.33mm | 176.9g
  • London, United Kingdom
  • 0557116694
  • 9780557116690