Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

3.78 (235 ratings by Goodreads)
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Description

You can learn the secret to using big data and gamification to motivate, engage, and engender true loyalty among your customers, employees, and partners. As our lives move online and nearly everything we do is being mediated by technology, all of our activity is generating reams of data - we are all `walking data generators.` Loyalty 3.0 reveals how to combine this `big data` with the latest understanding of human motivation to power gamification - the data-driven motivational techniques used by game designers to stimulate engagement, participation, and activity. With this potent combination, businesses now have a powerful engine for creating true loyalty among their customers, employees, and partners, and for generating a sustainable competitive advantage in their markets. Loyalty 3.0 is a book that will redefine how you think about loyalty, and will open your eyes to the power of data to engage and motivate anyone, anywhere. Rajat Paharia created the gamification industry in 2007 as the founder and Chief Product Officer at Bunchball, which has been recognized as an industry leader and innovator by Fast Company, TechCrunch, MSNBC, Forbes, and many others.
Prior to Bunchball, Rajat worked at the intersection of technology, design, and user experience at world-renowned design firm IDEO.
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Product details

  • Hardback | 240 pages
  • 158 x 236 x 28mm | 580g
  • McGraw-Hill Professional
  • United States
  • English
  • New
  • 0071813373
  • 9780071813372
  • 290,881

Table of contents

Contents
Acknowledgments xiii
Introduction 1
PART 1: VISION 7
Chapter 1: May You Live in Interesting Times 9
The Three Faces of Loyalty 9
The Road to Loyalty 3.0 10
We Live in Interesting Times 15
Chapter 2: Whoever Figures Out Motivation Wins 23
Fueling the Fire 23
Deep Dive into the Five Intrinsic Motivators 27
Piece of Cake? 36
I Just Work for a Paycheck 37
Chapter 3: The Next Big Thing Is Big Data 39
What Is Big Data and Where Does It Come From? 40
How Can We Use Big Data? 41
Crunching the Numbers 49
Big Data in the Consumer Space 52
Big Data in the Employee Space 56
Employee Hiring: An End to Hunches 57
Workforce Analytics 58
Big Data, Big Problems 61
What's Next? 62
Chapter 4: Gamification: The Engine of Loyalty 3.0 65
This Is Not a Game: The Difference Between Gamesand Gamification 68
Games Are Intrinsically Motivating 69
Adding the Spark of Gamification Mechanics 72
The 10 Key Mechanics of Gamification 73
Rewards = Meaningful Value 84
Questions and Answers 89
PART 2: EXECUTION 95
Chapter 5: Case Studies in Customer Engagement 97
Characters Welcome at USA Network 98
Make Your Way to Rio with Chiquita Brands 104
Insider Rewards at Warner Bros. 109
Checking in with Foursquare 114
Contributor Reputation with SAP Community Network 118
More Loyalty 3.0 Communities 120
Chapter 6: Case Studies in Skills and Learning 131
Getting Fit with Zamzee 131
Getting the Right Exposure to Adobe Photoshop 139
Gearing Up with Ford of Canada 147
Innovating in Education with Loyalty 3.0 153
Chapter 7: Case Studies in Employee Engagement 159
Inspiring Agents with LiveOps 160
Preventing Death by Power Point with BOX 163
Going Social with Bluewolf 167
Turbocharging Sales with Nitro for Salesforce 174
PART 3: DIRECTION 187
Chapter 8: Planning Your Loyalty 3.0 Program 189
The Loyalty 3.0 Road Map 190
Plan 190
Chapter 9: Bringing Your Loyalty 3.0 Program to Life 207
Design 207
Build 228
Optimize 234
Chapter 10: Forward in All Directions! 241
Where We've Been 241
Where We're Going 242
Wrapping It Up 245
Appendix: A Loyalty 3.0 Sample Scenario:Engaging Attendees of a Tech Company'sAnnual Conference 247
Notes 263
Index 269
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About Rajat Paharia

Rajat Paharia created the gamification industry
in 2007 as the founder and Chief Product Officer at Bunchball, which has been recognized as an industry leader and innovator by Fast Company, TechCrunch, MSNBC, Forbes, and many others. Prior to Bunchball, Rajat worked at the intersection of technology, design, and user experience at world-renowned design firm IDEO.
show more

Rating details

235 ratings
3.78 out of 5 stars
5 29% (67)
4 37% (87)
3 24% (56)
2 6% (13)
1 5% (12)
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