With his brilliant theory of the Long Tail - a powerful new economic force in a world where the internet allows access to almost unlimited choice - Chris Anderson has identified an important truth about our economy and culture: that the future does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the curve's endlessly long tail.
In this expanded and updated edition, published for the first time in paperback, he examines how niche interests, which make up the millions of misses, have come together in a global network, stimulating innovation on an unprecedented scale. The result, he argues, is a cultural richness in which enthusiasms previously dismissed as 'minority' thrive and everybody everywhere can find something to their taste.
'A smart, timely and oddly inspiring book.' - Time Out
'It's the Big Idea of 2006.' - GQ
'The Long Tail is an eloquent exposition of a simple idea, but one that has huge ramifications for our media and culture if followed to its logical conclusions.' - Guardian Media
'Each year produces a book that captures the Zeitgeist... This year Chris Anderson's The Long Tail has helped to reinterpret our world.' - The Times
'...snappily argued and thought-provoking.' - New Yorkershow more