Logo : The Reference Guide to Symbols and Logotypes

4.31 (47 ratings by Goodreads)
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The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us. - Michael Bierut

This vast collection of over 1,300 symbols and logotypes - clearly arranged across 75 different categories according to their basic visual form - includes the work of past masters, such as Paul Rand and Saul Bass, alongside some of the most exciting work from contemporary designers. This is a complete, taxonomical guide to the history, development and style of identity design.
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Product details

  • Paperback | 352 pages
  • 152 x 197 x 31mm | 770g
  • London, United Kingdom
  • English
  • 1300 illustrations, 110 in colour
  • 1780671806
  • 9781780671802
  • 18,789

About Michael Evamy

Michael Evamy is a design journalist, author and copywriter and works with major design companies on branding and identity projects. His previous books include Logo and, with Lucienne Roberts, Insight.
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Rating details

47 ratings
4.31 out of 5 stars
5 53% (25)
4 32% (15)
3 11% (5)
2 2% (1)
1 2% (1)
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