Logo Design Love

Logo Design Love : A Guide to Creating Iconic Brand Identities

4.18 (3,157 ratings by Goodreads)
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Description

There are a lot of books out there that show collections of logos. But David Airey's "Logo Design Love" is something different: it's a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar

In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.

Readers will learn:



Why one logo is more effective than another
How to create their own iconic designs
What sets some designers above the rest
Best practices for working with clients
25 practical design tips for creating logos that last
show more

Product details

  • Paperback | 216 pages
  • 179 x 229 x 10mm | 412g
  • New Riders Publishing
  • Berkeley, CA, United States
  • English
  • col. Illustrations
  • 0321660765
  • 9780321660763
  • 23,733

Back cover copy

There are a lot of books out there that show collections of logos. But David Airey's "Logo Design Love" is something different: it's a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar
In "Logo Design Love," Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for "Time" magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
Readers will learn:
Why one logo is more effective than anotherHow to create their own iconic designsWhat sets some designers above the restBest practices for working with clients25 practical design tips for creating logos that last
show more

Table of contents

I The importance of brand identity
Chapter one: No escape!
Chapter two: It's the stories we tell
Chapter three: Elements of iconic design
II The process of design
Chapter four: Laying the groundwork
Chapter five: Refine vs. redesign
Chapter six: Pricing design
Chapter seven: From pencil to PDF
Chapter eight: The art of the conversation
III Keep the fires burning
Chapter nine: Staying motivated
Chapter ten: Your questions answered
Chapter eleven: 25 practical logo design tips
Design resources: Help from elsewhere
Index: Looking for something?
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About David Airey

David Airey, a graphic designer from Northern Ireland, has been intrigued about brand identity since the 1990s, when he enrolled on his first graphic design course. Having honed his skills working in the UK and the United States, he then made a conscious choice to specialize in logo design. Self-employed since 2005, David has amassed an impressive global client list, including Yellow Pages (Canada), Giacom (England), and Berthier Associates (Japan). He writes two of the most popular graphic design blogs on the Internet: www.logodesignlove.com and www.davidairey.com, attracting more than 250,000 online visitors per month and approximately one million monthly page views.
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Rating details

3,157 ratings
4.18 out of 5 stars
5 44% (1,404)
4 35% (1,099)
3 16% (503)
2 4% (121)
1 1% (30)

Our customer reviews

If you've ever struggled creating logos, this is a great book to have on hand. It is a short book and a quick read but full of wisdom and useful advice and observations. I have a lot of design books, and this is one of the more useful ones.show more
by Melissa
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