Little Mikey

Little Mikey

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Description

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Little Mikey was a character of a young boy played by John Gilchrist in an American television commercial created by art director Bob Gage (who also directed the commercial) and copywriter Edie Mann of the Doyle Dane Bernbach agency for Quaker Oats to promote their breakfast cereal, Life. First airing in 1972, the popular commercial would be in regular rotation for more than twelve years, ending up as one of the longest continuously running commercial campaigns ever aired.The iconic commercial centers on three brothers eating breakfast. There lying before them sits a heaping bowl of Life breakfast cereal. Two of the brothers question each other about the cereal, prodding each other to try it. Noting that it is supposed to be healthy, neither wants to try it ("I'm not gonna try it-you try it!"), so they get their brother Mikey to try it ("Let's get Mikey"), noting, "he hates everything." Mikey briefly stares at the bowl.show more

Product details

  • Paperback | 84 pages
  • 152 x 229 x 5mm | 136g
  • Commun
  • United States
  • English
  • 6135849263
  • 9786135849264