The Life (Advertisement)

The Life (Advertisement)

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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The Life, also known as We Are ODST is a television and cinema advertisement launched in 2009 by Microsoft to promote the Xbox 360-exclusive video game Halo 3: ODST in the United States. The 120-second piece follows a young soldier through enlistment, training, and battle. The Life was created by advertising agency T.A.G., an offshoot of McCann Erickson. Production of the commercial itself was handled by production company Morton/Jankel/Zander. It was directed by Rupert Sanders, and post-production was conducted by Asylum. The commercial and its associated campaign, proved hugely successful; on the week of its launch, Halo 3: ODST became the top-selling game for the Xbox 360 worldwide, and over 2.5 million copies were sold within the first few weeks of release. The Life went on to win a number of honours from the advertising and entertainment industries, including two Clio Awards, a London International Advertising Award and several honours from the Cannes Lions International Advertising Festival, the most prestigious awards ceremony in the advertising industry.
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Product details

  • Paperback | 80 pages
  • 152 x 229 x 5mm | 127g
  • United States
  • English
  • black & white illustrations
  • 6136017563
  • 9786136017563