Library of Advertising Volume . 2

Library of Advertising Volume . 2

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This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1911 edition. Excerpt: ...most brilliant sign ever displayed. be first procured before an intelligent proposition can be submitted. A system, however, has been inaugurated whereby these signs are rented to customers in any city or town by the makers who pay for all cost of construction, current, lease of location and maintenance of signs. After a sign has been displayed for a period of three months, six months br any length of time, it can be taken down and re-erected in another city. This feature is becoming generally adopted by the large advertisers, and in view of the inci-easing popularity of this medium it is worthy of the consideration of any advertiser who is seriously contemplating a national campaign. Electricity has accomplished wonders in the last fifty years, and one of the most wonderful of all its triumphs is its success as applied to advertising. The electric sign standing out in letters of fire against the sky is as beautiful as it is conspicuous, and literally burns its way into the attention of the public--a tremendous advertising force. Its tremendous advantages soon impressed the minds of other men who saw the opportunity to make it a vital factor in the work of commercial and industrial progress, aiding in the distribution of goods and the increase of wealth widely diffused. In a few short years outdoor advertising has been lifted into a high place among the standard industries of the world. In America alone the capital invested in outdoor advertising amounts to more than one hundred and fifty millions of dollars at this writing, and is steadily increasing. It is conservatively estimated that the livelihood of more than five million of people directly and indirectly depend upon this industry. The billboard and bulletin have scores of conquests to...show more

Product details

  • Paperback | 74 pages
  • 189 x 246 x 4mm | 150g
  • Rarebooksclub.com
  • Miami Fl, United States
  • English
  • black & white illustrations
  • 1236619145
  • 9781236619143