Legend Building : Ancient Wisdom for Modern Transformation
"What's your Legend? If you don't know, you don't have one. Not having a legend means you'll be forgotten. And with international and internet competition, being forgotten is death." - Tom Schaff Language, stories, culture, tradition and self-worth are inextricably connected. There are universal themes of culture and bravery in the face of adversity that can be learned from the actions taken by modern heroes of the business world. By learning the simple formula of legend, entrepreneurs are empowered to maximize their own legendary elements to dominate the marketplace. Renowned historian and novelist Victor Hugo taught, "History has its truth, and so has legend. Legendary truth is of another nature than historical truth. Legendary truth is invention whose result is reality. Furthermore, history and legend have the same goal; to depict eternal man beneath momentary man." When business owners adapt their marketing to match the principles of legend, so eloquently evolved from native populations across the world, during every time period and every culture known to man, the universe aligns, stars twinkle brighter and profits come as naturally as the sun rises each morning.
- Paperback | 70 pages
- 215.9 x 279.4 x 4.32mm | 235.87g
- 06 Jul 2013
- Createspace Independent Publishing Platform
- United States
- colour illustrations
About Kimberly Bonniksen Edd
Kimberly Bonniksen, Dr. of Education, is CEO & Chief Legend Keeper of The Legend People Marketing Research and Consulting firm. Kim is a highly sought after doctoral level researcher, branding strategist and author. Kim's proprietary branding formula, "Legend Building" is the foundation of The Legend People. Our Tribe members are Consultants and Researchers passionate about transforming you, your organization and your message to legendary status. We leverage behind the door research access, extensive business experience, and the proprietary Legends experience to intuitively transform both internal and external messaging. We have - Increased lead generation by 9000%; - Transformed sales conversion by a factor of up to 50; - Helped businesses across the globe and in many sectors create a more effective and culturally aligned Tribes. The Legend People have transformed marketing stories to Legends for hundreds of companies, from startups to the 4th largest retailer in the world. The Legend People have worked with the University of Phoenix, Business Breakthroughs International: a Chet Holmes/Tony Robbins Company, Costco, the iNACOL (International Association Online Learning) and the SANG Community to name a few. Kim and her Tribe of Legend People are long- time advocates for the educational rights and opportunities for disenfranchised populations.