The Lean Newsroom

The Lean Newsroom : A Manifesto for Media Change

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Description

Most journalists today have accepted the need for change as digital and mobile technologies have disrupted traditional business models and changed the way people consume news and information. But organizational change is difficult; even the best ideas and intentions are often not successfully executed. This book offers leaders and managers a roadmap for understanding the obstacles to change in their organizations and how to overcome them. It helps organizations better understand how to position themselves strategically to serve the new-media marketplace by understanding what news consumers and advertisers want and how they want to engage and collaborate with media organizations.show more

Product details

  • Paperback | 256 pages
  • 152 x 229mm
  • Taylor & Francis Ltd
  • ROUTLEDGE
  • London, United Kingdom
  • English
  • 1138841277
  • 9781138841277

Table of contents

Introduction: The Agile Newsroom-A Model for Change. Section I: Discovery 1. Uncovering Your Values 2. Deciphering Your Culture. Section II: Innovation 3. Developing Strategy and New Routines 4. Developing the Entrepreneurial Mindset. Section III: Transformation 5. Engaging the Audience 6. Coping with Change. Bringing It All Together: The Road Map. Conclusion: Developing Your Own Road Mapshow more

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