The Lean Marketplace

The Lean Marketplace : A Practical Guide to Building a Successful Online Marketplace Business

4.35 (59 ratings by Goodreads)
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Inspired by the success of platforms such as Airbnb, Etsy or Fiverr? Want to know how to build an online marketplace business?

This is the book for you. In this step by step guide, we will go through everything you need to know about developing your idea into a sustainable business, offering lots of practical advice and actionable ideas along the way.

This book is the result of two experts putting almost two decades of experience together, in order to create a repeatable method for creating a successful online marketplace. The applicable tactics and techniques can be studied in advance, helping you avoid the most common pitfalls.

It's a handbook for anyone building an online marketplace. The same methods will apply whether your organization is a startup, a cooperative, a non-profit, or a big brand. Not every marketplace will be as big as Airbnb and Uber, but we believe there are thousands of marketplace ideas out there that can make for great, sustainable businesses. With the help of this book, you're one step closer to building the next one.

Critical acclaim

"Juho and Crist
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Product details

  • Paperback | 210 pages
  • 152 x 229 x 11mm | 286g
  • English
  • Illustrations, black and white
  • 952940008X
  • 9789529400089
  • 35,024

About Crist Gracia

Juho Makkonen has been building online marketplaces since 2008. In 2011, he co-founded Sharetribe, a company that helps people and organizations to create their own online marketplace platforms and build successful businesses around them. He currently serves as the CEO of the company. Juho is a long time advocate of the sharing economy whose writings have appeared in Shareable Magazine and OuiShare Magazine, among others. He lives in Helsinki with his wife and dog.

Cristóbal Gracia built his first peer-to-peer marketplace in 2009. Today, he is a member of the Platform Design Toolkit team, works as an advisor for marketplace startups, and facilitates lectures, talks and workshops. He is also a member of the global collaborative economy network OuiShare. He lives between Hungary and Spain with his wife and two children.
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Rating details

59 ratings
4.35 out of 5 stars
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4 20% (12)
3 17% (10)
2 3% (2)
1 0% (0)
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