Leading Marketers : Chief Marketing Officers from GE, Coke, Veri ZON, AMEX, Fedex, Best Buy & More on Building Successful Brands
Inside the Minds: Leading Marketers features chief marketing officer level executives from The Coca-Cola Company, General Electric, FedEx, American Express, Yahoo!, Best Buy, Verizon, Unilever and Major League Baseball. These visionary marketers share their knowledge on the art of building and growing a brand, best marketing for the buck, the golden rules of marketing, the everlasting effects of the Internet and technology, public relations, advertising, the future of marketing and other important topics. An unparalleled look inside the world of marketing makes for exciting and highly interesting reading for CEOs, executives, entrepreneurs, and every marketing, advertising and public relations professional at any level.
- Electronic book text | 220 pages
- 01 Oct 2003
- ASPATORE BOOKS
- United States