Leading Advertisers

Leading Advertisers : CEOs from Ogilvy & Mather, Saatchi & Saatc Hi, Young & Rubicam and More on the Future of Advertising, Marketing and Building Successful Brands

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Description

Inside the Minds: Leading Advertisers features CEOs/Presidents from agencies such as Young & Rubicam, Leo Burnett, Ogilvy & Mather, Saatchi & Saatchi, Interpublic Group, Valassis, Grey Global Group, Doner, Digitas and FCB Worldwide. These leading advertisers share their knowledge on the future of the advertising industry, the everlasting effects of the Internet and technology, client relationships, compensation, buying media, getting noticed, working in teams, building and sustaining brands, and other important topics. An unprecedented look inside the world of advertising makes for exciting and highly interesting reading for CEOs, executives, entrepreneurs, and every marketing, advertising and pr professional at any level.show more

Product details

  • Electronic book text | 220 pages
  • ASPATORE BOOKS
  • United States
  • English
  • 1587625415
  • 9781587625411

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