Leading Advertisers

Leading Advertisers : CEOs from Ogilvy & Mather, Saatchi & Saatc Hi, Young & Rubicam and More on the Future of Advertising, Marketing and Building Successful Brands

4 (1 rating by Goodreads)
By (author) 

List price: US$17.96

Currently unavailable

We can notify you when this item is back in stock

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks


Inside the Minds: Leading Advertisers features CEOs/Presidents from agencies such as Young & Rubicam, Leo Burnett, Ogilvy & Mather, Saatchi & Saatchi, Interpublic Group, Valassis, Grey Global Group, Doner, Digitas and FCB Worldwide. These leading advertisers share their knowledge on the future of the advertising industry, the everlasting effects of the Internet and technology, client relationships, compensation, buying media, getting noticed, working in teams, building and sustaining brands, and other important topics. An unprecedented look inside the world of advertising makes for exciting and highly interesting reading for CEOs, executives, entrepreneurs, and every marketing, advertising and pr professional at any level.show more

Product details

  • Electronic book text | 220 pages
  • United States
  • English
  • 1587625415
  • 9781587625411

Rating details

1 ratings
4 out of 5 stars
5 0% (0)
4 100% (1)
3 0% (0)
2 0% (0)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X