Latino Talent
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Latino Talent : Effective Strategies to Recruit, Retain and Develop Hispanic Professionals

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Praise for Latino Talent "Latino Talent is an invaluable resource for anyone interested in learning about Hispanic Americans in the workplace and in leveraging and maximizing their contributions. This unique book--written by an expert who's deeply respected in this field--provides a practical and compelling perspective on why organizations should continue to invest in developing?this?young and increasingly influential population segment."? --RAYMOND ARROYO, Chief Diversity Officer, Aetna Inc., and President,?PRIMER "Latino Talent is a must-read for diversity and HR executives who are responsible for Latino initiatives in their organizations. The book also provides justification as to why organizations need to raise the sense of urgency regarding their Latino-related workplace practices." --TIM RICHMOND, Vice President, Talent Acquisition, Abbott Laboratories "Latino Talent includes wonderful insights gleaned from practitioners in the field. Readers are exposed to corporate best practices when it comes to Latino talent management initiatives. The strategies and solutions provided in Latino Talent are proven, applicable, and deliver results."
--ISAIAS ZAMARRIPA, Director, Talent Acquisition, General Mills Corporation "America has awakened to the large and growing Latino demographic in this country and now wants to tap into this fast-growing consumer base. The best way to make inroads into this demographic is by building your Latino talent pool so they can create successful programs that get results. Whether you're at a Fortune 1000 company, government agency, academic institution, or not-for-profit organization, you'll want to read this strategic approach to building your Latino leadership." --ABE TOMAS HUGHES II, CEO, Hispanic Alliance for Career Enhancement (HACE) "Employers interested in maximizing the contributions of Latinos in the workplace will find Latino Talent to be very useful and practical. In this book, Dr. Rodriguez has done extensive research to help companies and employees build bridges for understanding and inclusion." --JULIE FASONE HOLDER, Corporate Vice President, Human Resources, The Dow Chemical Company
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Product details

  • Hardback | 240 pages
  • 166 x 238 x 22mm | 462g
  • John Wiley & Sons Ltd
  • Chichester, United Kingdom
  • English
  • 0470125233
  • 9780470125236

Flap copy

By 2050, Latinos will make up one-quarter of the U.S. population and nearly triple in number to 97 million. For businesses, this demographic shift means a larger Latino consumer market and a growing Latino workforce. Latino Talent presents practical strategies for companies that need help understanding and managing a workforce with an increasingly Latino identity and tapping into a booming Latino consumer market.

In order to better connect with Latino consumers, many businesses will require a better understanding of Latino culture. Here Dr. Robert Rodriguez helps business leaders grasp the cultural differences they can't afford to ignore and shows them how to enhance their employment brand within the Latino community--building positive word-of-mouth and increased appeal with Latino consumers. With a deeper knowledge of the Latino community and the differences between it and other communities--as well as ethnic and cultural differences within the different Latino communities that make up the whole--businesses will be better able to hire top Latino talent and profit from a healthy relationship with Latino consumers.



Latino Talent provides vital information on important subjects, including:



The growing importance of the Latino community in business and economics



An overview of the most important Latino demographic statistics and the implications these metrics have on the workplace



Basic issues in Latino culture and community that business leaders need to understand



Practical solutions and workable strategies for recruiting and keeping Latino talent



Guidance on building a positive employment brand with Latinos



Best practices from companies that excel at recruiting and retaining Latinos



Strategies and recommendations for professional growth for Latino employees and their managers



Guidelines on promoting and developing inclusive, integrated workplaces



Dr. Rodriguez's personal insight and advice on being a Latino professional



Increased purchasing power among the Latino community will make it imperative that many businesses hire more Latino talent to help them understand and gain access to this growing market. For business leaders who want to prepare themselves and their organizations for America's changing demographics--or tap into the growing influence of Latino consumers--Latino Talent is an indispensable resource.
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Back cover copy

Praise for Latino Talent

"Latino Talent is an invaluable resource for anyone interested in learning about Hispanic Americans in the workplace and in leveraging and maximizing their contributions. This unique book--written by an expert who's deeply respected in this field--provides a practical and compelling perspective on why organizations should continue to invest in developing?this?young and increasingly influential population segment."?
--RAYMOND ARROYO, Chief Diversity Officer, Aetna Inc., and President, ?PRIMER



"Latino Talent is a must-read for diversity and HR executives who are responsible for Latino initiatives in their organizations. The book also provides justification as to why organizations need to raise the sense of urgency regarding their Latino-related workplace practices."
--TIM RICHMOND, Vice President, Talent Acquisition, Abbott Laboratories



"Latino Talent includes wonderful insights gleaned from practitioners in the field. Readers are exposed to corporate best practices when it comes to Latino talent management initiatives. The strategies and solutions provided in Latino Talent are proven, applicable, and deliver results."
--ISAIAS ZAMARRIPA, Director, Talent Acquisition, General Mills Corporation



"America has awakened to the large and growing Latino demographic in this country and now wants to tap into this fast-growing consumer base. The best way to make inroads into this demographic is by building your Latino talent pool so they can create successful programs that get results. Whether you're at a Fortune 1000 company, government agency, academic institution, or not-for-profit organization, you'll want to read this strategic approach to building your Latino leadership."
--ABE TOMÁS HUGHES II, CEO, Hispanic Alliance for Career Enhancement (HACE)



"Employers interested in maximizing the contributions of Latinos in the workplace will find Latino Talent to be very useful and practical. In this book, Dr. Rodriguez has done extensive research to help companies and employees build bridges for understanding and inclusion."
--JULIE FASONE HOLDER, Corporate Vice President, Human Resources,
The Dow Chemical Company
show more

Table of contents

Preface. Acknowledgements. Author Biography. Chapter 1: The Business Case for Latino Diversity. Chapter 2: Latino Demographics and Terminology. Chapter 3: Latino Cultural Aspects. Chapter 4: Improving Latino Recruiting Effectiveness. Chapter 5: Retaining Latino Employees. Chapter 6: Latino Leadership Development. Chapter 7: Shaping the Future. Chapter 8: From One Latino to Another. Chapter 9: Latino Organizations. References. Index.
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About Robert Rodriguez

Robert Rodriguez, PhD, is the Board Chairman of the Hispanic Alliance for Career Enhancement (HACE), a leading national nonprofit dedicated to building Latino careers through leadership and development of Latino students and experienced professionals. He is currently a consultant and a professor at Kaplan University, where he leads the school's Latino leadership development programs.
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Rating details

5 ratings
4.4 out of 5 stars
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4 20% (1)
3 20% (1)
2 0% (0)
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