Language Expectancy Theory

Language Expectancy Theory

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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Language expectancy theory is a language/psychology-based theory of persuasion. The theory assumes that language is a rules-based system, that people develop expected norms as to appropriate language usage in given situations and that unexpected linguistic usage can affect the receiver's behavior resulting from attitudes towards a persuasive message. Developed by Michael Burgoon in 1970, retired professor of medicine at the University of Arizona, the theory views language expectancies as enduring patterns of anticipated communication behavior which are grounded in a society's psychological and cultural norms. Such societal forces influence language and enable the identification of non-normative use; violations of linguistic, syntactic and semantic expectations will either facilitate or inhibit an audience's receptivity to persuasion. Burgoon claims applications for his theory in management, media, politics and medicine, and declares that his empirical research has shown a greater effect than expectancy violations theory, the domain of which does not extend to the spoken more

Product details

  • Paperback | 108 pages
  • 152 x 229 x 7mm | 168g
  • Junct
  • United States
  • English
  • black & white illustrations
  • 6136776944
  • 9786136776941