Lamborghini

Lamborghini : 100 Years of Innovation in Half the Time

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Description

To celebrate Lamborghini's first 50 years, authors and professionals from different fields narrate its history, present, and future in a completely new way. Lamborghini, one of the most famous and iconic of all automobile brands, will turn 50 in 2013 (1963 - 2013). Over the course of this half century, it has gradually established itself as a leader in its sector, integrating perfectly into the culture of its time and becoming a symbol of innovation in design and technology, as well as a phenomenon in culture and communication. This beautifully illustrated book describes every step of the journey, with references to cinema, technology, design and the work of the men who made their fortune from the brand. It is not the usual book about cars written for car enthusiasts, but a broader and more complex project with six carefully structured chapters (1. The history; 2. The technological innovation; 3. The design; 4. The people; 5. The image; 6. The future), accompanied by spectacular images of all the models produced up to now, revealing how Lamborghini made its way into the collective imagination and became the legend it is today. It is a large-format volume with 200 beautiful colour images, brilliantly evoking a surprising combination of tradition and innovation for all those who are interested in design, technology, material culture, communication and, of course, the classic qualities of Italian manufacture at its best.show more

Product details

  • Paperback | 184 pages
  • 282 x 296 x 20mm | 1,679.97g
  • SKIRA
  • Milan, Italy
  • English
  • 200 colour illustrations
  • 8857218740
  • 9788857218748
  • 1,010,284

Review quote

-The Italian marque never strived for subtlety. 100 Years of Innovation in Half the Time - as a subtitle, it's a typically bit of ballsy bravado from Lamborghini, but no one can argue with the sentiment. The new book behind those words - 200 full-color images covering every phase of its development and a lot of purple prose edited by Luca Molinari and Raffaello Porro - celebrates 50 years of engineering brilliance and is a must-have for any sports car guy looking to supe up his coffee table. It's a big book of brags, but Lamborghini backs it all up.- -Maximshow more

About Luca Molinari

The architect and critic Luca Molinari has been associate professor of History of Contemporary Architecture at the -Luigi Vanvitelli- Faculty of Architecture, University of Naples, since 2003, and guest professor at the Guangzhou Academy of Fine Arts (China). He published different volumes in the field of architectural history and theory. Raffaello Porro is communication manager and PR at Automobili Lamborghini SpA.show more

Review Text

"The Italian marque never strived for subtlety. 100 Years of Innovation in Half the Time - as a subtitle, it's a typically bit of ballsy bravado from Lamborghini, but no one can argue with the sentiment. The new book behind those words - 200 full-color images covering every phase of its development and a lot of purple prose edited by Luca Molinari and Raffaello Porro - celebrates 50 years of engineering brilliance and is a must-have for any sports car guy looking to supe up his coffee table. It's a big book of brags, but Lamborghini backs it all up." - Maximshow more

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