La Economia de la Gratitud

La Economia de la Gratitud : Traslada Tus Negocios A las Redes Sociales

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Description

La economia de la gratitud is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy--it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where La economia de la gratitud was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to. Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.
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Product details

  • Paperback | 240 pages
  • 150 x 236 x 18mm | 299g
  • Spanish
  • Translation
  • 6071116813
  • 9786071116819
  • 2,236,843

About Gary Vaynerchuk

Gary Vaynerchuk es un empresario que ha revolucionado la manera en la que la gente interactúa con sus comunidades. Mientras hacía de Wine Library, su negocio familiar de vinos, una empresa de clase mundial, Gary se dio cuenta del extraordinario potencial que tenía la Economía de la Gratitud. Como consultor, introdujo esos mismos principios en el mundo de los negocios, aplicándolos exitosamente en los deportes, los bienes de consumo y el comercio minorista. En 2009,Askmen.com lo nombró uno de los 49 hombres más influyentes del año y formó parte de la lista de #Las 20 personas que todo empresario debe seguir# de BussinessWeek.

http://www.garyvaynerchuk.com/
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Rating details

10,743 ratings
3.84 out of 5 stars
5 34% (3,676)
4 31% (3,344)
3 23% (2,492)
2 7% (794)
1 4% (437)
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