La Economia de la Gratitud

La Economia de la Gratitud : Traslada Tus Negocios A las Redes Sociales

3.84 (10,743 ratings by Goodreads)
By (author) 

List price: US$16.99

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks


La economia de la gratitud is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy--it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where La economia de la gratitud was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to. Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.
show more

Product details

  • Paperback | 240 pages
  • 150 x 236 x 18mm | 299g
  • Spanish
  • Translation
  • 6071116813
  • 9786071116819
  • 2,236,843

About Gary Vaynerchuk

Gary Vaynerchuk es un empresario que ha revolucionado la manera en la que la gente interactúa con sus comunidades. Mientras hacía de Wine Library, su negocio familiar de vinos, una empresa de clase mundial, Gary se dio cuenta del extraordinario potencial que tenía la Economía de la Gratitud. Como consultor, introdujo esos mismos principios en el mundo de los negocios, aplicándolos exitosamente en los deportes, los bienes de consumo y el comercio minorista. En 2009, lo nombró uno de los 49 hombres más influyentes del año y formó parte de la lista de #Las 20 personas que todo empresario debe seguir# de BussinessWeek.
show more

Rating details

10,743 ratings
3.84 out of 5 stars
5 34% (3,676)
4 31% (3,344)
3 23% (2,492)
2 7% (794)
1 4% (437)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X