Die vorliegende Bachelorarbeit umfasst die Trendentwicklungen des mobilen Internets, dessen Wichtigkeit für die Zeitungsbranche und die Implementierung in die Strukturen des Medienhauses LAUSITZER RUNDSCHAU. Der Schwerpunkt liegt auf der Erarbeitung individueller Kriterien für eine mobile LR-Website. Um diese Unterscheidungsmerkmale zu eruieren, wurde eine Konkurrenzanalyse durchgeführt, die Grundsätze der Usability ausgearbeitet und eine Umfrage, auf Basis der Kano-Methode, organisiert und angewandt. show more
Mandy Karch, geb. 1989, studierte Dienstleistungs- und Marketingmanagement im dualen System an der Berufsakademie Riesa. Die Autorin lebt und arbeitet momentan in Melbourne. show more
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