"Scandinavia has long been heralded as a source for inspiration, cutting-edge ideas, and design. Williams, editor in chief of the Copenhagen-based quarterly Kinfolk magazine and author of The Kinfolk Home (2015) and The Kinfolk Table (2013), offers material from these three fronts, and more. An eclectic global selection of entrepreneurs-varied by career, perspective, and background-greets readers through strong narratives and exquisite photographs, explaining their working passions and why they do what they do. A Swedish former-athlete-turned-perfumer, a chocolatier, and the creators of a novel concept in residential brokerage sales are among those 40 entrepreneurs singled out for vision, partnership, and community-building proficiencies. Next up are 7 tips that will be helpful to all business founders, from proper hiring to risk management; a selection of recommended supplies (books, desk essentials, and snack foods, all photographed in the iconic Kinfolk style); and one item of advice each from 10 different company owners."
-Booklist, starred review