Kids and Media in America

Kids and Media in America

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This 2003 book reports the only national, random sample survey of US children and adolescents' use of all of the various media available to them conducted in at least the past 30 years. In addition to providing the first comprehensive look at how media-saturated our young people's lives have become, it is the first study to examine young people's overall media budgets, and the first to attempt to describe distinctly different types of young media users. Extensive background information and chapters devoted to each of the various media, to the overall media budget, and to particular types of media users, enables the authors to describe perhaps the most detailed map of US young people's media behavior ever more

Product details

  • Online resource
  • Cambridge University Press (Virtual Publishing)
  • Cambridge, United Kingdom
  • English
  • 73 b/w illus. 228 tables
  • 1139165119
  • 9781139165112

Review quote

"The study is well-designed and well-executed." Journal of Sociology and Social Welfareshow more

Table of contents

1. The changing media landscape; 2. The measurement of media behavior: measuring young people's media behavior; The samples; Questionnaires; 3. The media environment; Media in the home; Multiple media homes; Media in young people's bedrooms; Household television orientation; Summing up the media environment; 4. Screen media: television, videos, and movies: Amount of screen exposure; Content preferences; The context of exposure; Attitudes toward television; Summing up screen media exposure; 5. Audio media: radio, tapes and CDs: attitudes toward television; Music content preferences; Audio media: a coda; 6. Print media: books, magazines, and newspapers: amount of print exposure; Content preferences: what young people read; Summing up print behavior; 7. Interactive media: who uses computers?; Amount of computer use; Videogames; Content preferences; Summing up interactive media use; 8. Patterns of overall media consumption: exposure versus use; Overall media exposure; 9. Media behavior: a youth perspective: personal contentedness and media use; Academic performance and media use; Heavy versus light media users; A typology of young people's media behavior; 10. Summary and more

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