Keeping Up the Kardashian Brand

Keeping Up the Kardashian Brand : Celebrity, Materialism, and Sexuality

3.33 (3 ratings by Goodreads)
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The Kardashian family is a contemporary cultural touchstone, recognizable throughout the world, connoting warrantless celebrity, voluptuous beauty, and social media savviness. This book explores the Kardashians' brand and celebrity via narrative discourse analyses of the television reality series Keeping Up with the Kardashians, social media utilization, and popular press presence. This three-pronged study of Kardashian media permits insights into contemporaneous American culture, namely societal norms, values, and ideologies, as well as structural and cultural aspects of cross-platform brand creation.
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Product details

  • Hardback | 158 pages
  • 157.48 x 218.44 x 17.78mm | 385.55g
  • Lexington Books
  • Lanham, MD, United States
  • English
  • 073917715X
  • 9780739177150

About Amanda Scheiner McClain

Amanda Scheiner McClain is assistant professor of Communications and Coordinator of Arts and Communications at Holy Family University in Philadelphia, PA.
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Review quote

McClain's study provides an original and timely account of the production and commodification of fame and femininity in the twenty-first century. Journal of American Culture This book is a much needed critical examination of a popular, highly integrated, cultural brand. As such, it goes well beyond a single analysis of a cultural phenomenon, and instead problematizes the integrations, representations, and constructions of family, sexuality, gender, materialism, media economics, and class, of a brand that is among the most successful in contemporary culture. -- Rebecca Kern-Stone, Manhattan College
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Table of contents

Chapter 1: The Family and the Business Chapter 2: Family, Gender, and Transgressions Chapter 3: Celebrity, Beauty, and Sexuality Chapter 4: Social Media Chapter 5: Journalistic Interpretation of the Kardashians Chapter 6: Conclusion
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Rating details

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