Keeping Up the Kardashian Brand : Celebrity, Materialism, and Sexuality
The Kardashian family is a contemporary cultural touchstone, recognizable throughout the world, connoting warrantless celebrity, voluptuous beauty, and social media savviness. This book explores the Kardashians' brand and celebrity via narrative discourse analyses of the television reality series Keeping Up with the Kardashians, social media utilization, and popular press presence. This three-pronged study of Kardashian media permits insights into contemporaneous American culture, namely societal norms, values, and ideologies, as well as structural and cultural aspects of cross-platform brand creation.
- Hardback | 158 pages
- 157.48 x 218.44 x 17.78mm | 385.55g
- 29 Oct 2013
- Lexington Books
- Lanham, MD, United States
About Amanda Scheiner McClain
Amanda Scheiner McClain is assistant professor of Communications and Coordinator of Arts and Communications at Holy Family University in Philadelphia, PA.
McClain's study provides an original and timely account of the production and commodification of fame and femininity in the twenty-first century. Journal of American Culture This book is a much needed critical examination of a popular, highly integrated, cultural brand. As such, it goes well beyond a single analysis of a cultural phenomenon, and instead problematizes the integrations, representations, and constructions of family, sexuality, gender, materialism, media economics, and class, of a brand that is among the most successful in contemporary culture. -- Rebecca Kern-Stone, Manhattan College
Table of contents
Chapter 1: The Family and the Business Chapter 2: Family, Gender, and Transgressions Chapter 3: Celebrity, Beauty, and Sexuality Chapter 4: Social Media Chapter 5: Journalistic Interpretation of the Kardashians Chapter 6: Conclusion